Every Idea tackles a problem, each problem has 1 or more personas (with dedicated research and prototyping hubs).
Visualize Comparisons between your Persona and Findings (from your Qualitative and Quantitative Research).
Manage Customer Personas
Each Problem has at least one Idea Customer, the Customer is defined with user defined tags, not arbitrary/excessive text.
1:1 Video Chat
Conduct Face-to-Face or Audio-Only Customer Interviews (via your in-app Meeting Room), which are automatically recorded and transcribed.
Simple Calendar Widget for defining your availability, so those you reach out to can select available time slots.
When setting up Customer Interviews, you are provided with a Booking link that can shared publicly, so they book available time slots themselves.
Screening Questions /interview
Screen those you reach out to (pre-interview), to identify if they qualify as your target audience.
Follow-Up Questions /interview
Setup Follow-Up survey questions (that trigger straight after you end the meeting) to capture qualifiable information such as their Demographic Data.
Customer Interviews are automatically Recorded, Stored in the Cloud and Transcribed. Transcriptions can be edited and sections tagged.
Use the Top-Up form to Top-Up your minutes
Transcript Tagging / Editing
Use the tags to identify the frequency of problems your customers are experiencing. Use tags to transform conversations to Quantifiable and Qualifiable data.
Conduct Surveys and offline Usability tests, for instances you want to test new features with all your customers
4 Question types, Rating, Prototype Usability Test, Multiple Choice, Single Text (more to come)
Quickly mockup interactive solutions/features to test with your customers, to know if it is what your customers need.
Prototypes are created specifically for a Customer Persona
Usability Testing Sessions
Test if your target/existing customers find your solution effective enough to solve their problem (before you spend money coding a solution).
Rapid Research Widget
Push Research requests to customers that you believe have the problem(s) you seek to solve additionally you can video chat and usability test with them.
Use workspaces separate problems from different projects
The storage limit for Interview Recordings and Transcripts
SSO + advanced security
*** - Coming Soon