Users can Video Chat, Concept/UX Test and Session Record all at once (imagine the use cases e.g. Learn user behaviours in real time, Live product support and Live Prototyping).
Define your pre-validated Customer Problems, Personas and Customer Journeys to be validated in Research Studies.
Rapidly Ideate/prototype solutions (mimic all front/backend app behaviours) to test with customers.
Learn all the usability experiences customers will have with the new solution(s).
Leverage the Evidence gathered to Prioritise the Validated Opportunities.