Gain an understanding and lasting relationship with your customers/users, and do it all without your customers ever leaving your app
Define assumptions (pre-validated Customer Problems, Personas and Customer Journeys) you hope to in/validate in Research Studies.
Rapidly Ideate/prototype solutions (mimic all front/backend app behaviours) to test with customers.
Use the validated Problems, Personas, Journey Maps, Solutions and Identified themes (weighted according to your business strategy) to inform your priorization.
With the evidence gathered, you can be rest assured your Opportunities are prioritised correctly; ready for the roadmap.