Have the history of your product vision/mission with you always to help get you to those desired outcomes
Use previous research data, custom attributes, event data, and more to recruitment your users for research
Speak-to or Survey users to learn which user segments experiences the problem(s) most, what their user journey is and much more.
Brainstorm, prototype and usability test to solve problems, determine developer effort, value to users and the business.
The data is aggregated to help you see themes in customer interviews, behaviour in usability testing and what opportunities to prioritise.
With the data gathered, you convert your feedback into prioritised opportunities; ready for the roadmap.