Collect, Validate and Prioritize Customer Problems to Better Inform your Product Roadmap

Define/Refine your assumptions (Customer Problems, Personas, Customer Journeys, etc), Interview, Survey and Observe Customers to learn, validate and prioritize those assumptions.

Understand your Customers

Dissect every interaction to identify patterns in the data, which allows you to make more informed product/marketing decisions.
persona-validation-dashboard

Design Thinking

Know the depths of your customers' problems, and build what they need to solve it.
  • Empathize
  • Define
  • Ideate/Prototype
  • Test

Maximize the time spent learning customer needs and behaviours.

Conduct Live Customer Interviews and Usability Testing Sessions (or Usability Testing via Surveys) at times that suit you and your customers (Availability Calendar).

Define/Refine who your customers are, problems they face, how they behave and what solution best benefits them

Define your pre-validated Customer Problems, Personas, Customer Journeys and Interactive Solutions to be validated in Research Studies.

Define Interactive Concepts that Customers and Stakeholders can use to evaluate usability and effectiveness.

Ideate/prototype quick interactive solutions (not limited to apps/websites) to test with customers.

Leverage (Product Manager oriented) analytics to know if your product decisions are valuable enough to pursue.

Learn if your assumptions align with your market's needs and prioritize them in accordance to the business strategy.

How it Works

Find out exactly what problems your customers face and What needs to be added to or improved in your product.
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1
Collect Customer Problems

Leverage our Widget to Collect Customer Problems, Feedback and Conduct Qualitative/Quantitative Customer Research.


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2
Validate Problem/Solution

Refine or Scrap assumed Customer Problems, through Surveys, Customer Interviews and Observations (e.g. UX Testing, Prototype testing, etc).

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3
Prioritize Roadmap Items

Use the problem impact score breakdown and aggregated findings about the problem, persona(s), customer journey and solution(s) to determine prioritizes in your roadmap.

Always Know What your Customers Need

Use PrepxUs to augment your empathy for customers and better communicate value to stakeholders.