Evidence Gathering & Prioritization
Gather Evidence from existing/potential users to determine the ideal user segments, map out their user journeys and validate if the opportunity is worth pursuing
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Customer Interview
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Persona/Journey
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Prototyping/UX-Testing
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Thematic-Analysis/Research-Reports
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Prioritise
Maximize the time spent learning customer needs and behaviours.
Gain an understanding and lasting relationship with your customers/users, and do it all without your customers ever leaving your app
Define/Refine/Scrap/Validate Product Assumptions
Define assumptions (pre-validated Customer Problems, Personas and Customer Journeys) you hope to in/validate in Research Studies.
Ideate and Prototype Solutions (Brainstorm and Prototype at once)
Rapidly Ideate/prototype solutions (mimic all front/backend app behaviours) to test with customers.
Aggregate and Tag findings (from your Qual & Quant Research methods) to identify Themes
Use the validated Problems, Personas, Journey Maps, Solutions and Identified themes (weighted according to your business strategy) to inform your priorization.
Use Custom Factors to Prioritise Customer Feedback (or Opportunities)
With the evidence gathered, you can be rest assured your Opportunities are prioritised correctly; ready for the roadmap.
