User Persona
-
Users may experience problems in different ways (especially those in different roles)
-
Segment Research efforts to focus on your most priced customers
What is a User Persona?
Customer Personas are representations of segments of your customer base. Personas can be segmented by demographic and/or psychographic attributes of your users/customers.
In this platform we will use a Persona to identify which customer segment(s) benefits most from the opportunity and how intense their desire for a solution is.
Personas are structured as follows:
-
Desired Outcome
-
Product Opportunity
-
User Persona
- Customer Journey
- Research Studies
- Product Concepts
- Other Personas ...
-
User Persona
- Other Opportunities ...
-
Product Opportunity
- Other Outcomes ...
How would I use a User Persona?
To use a User Persona, you'd use these steps:
- Define a Desired Outcome.
- Define an Opportunity or Collect Feedback from Customers.
- Define a Persona (and related assumptions, e.g. assumed information and customer journey)
- Conduct Research with customers (similar to the persona) to learn about their experiences and to see if what they say/do matches your assumptions (especially about the problem statement).
- Use the finding to refine assumptions and identify if the opportunity is worth pursuing.
- If worth pursuing, Use the validated assumption and research findings to create several product concepts, to test usability with customers and the amount of effort required to release a finished product/feature.
- Define custom Priority Factors, set factor scores on each Opportunity (then watch it reorder itself, ready to be added to your Roadmap).
Define a User Persona
To define a User Persona:
- Sign in to your account.
- Expand the you want to add the User Persona to.
- Expand the OP-1 (Opportunity view) you want to add the User Persona to.
- Expand the view.
- Enter a persona name (e.g. Jamie) in the Add Persona + Enter field and press the Enter key
Update a User Persona
To update a User Persona:
- Sign in to your account
- Expand the for that User Persona.
- Expand the OP-1 (Opportunity view) for that User Persona.
- Expand the view.
-
Click the (Edit button) of the User Persona.
You will see a popup dialog box with title 'Edit User Persona':
Edit User PersonaTitleJamieStatusValidating - Apply your Changes.
- Finally, click Update button.
Note: The User Persona will be updated immediately.
Delete a Product Opportunity
To delete a User Persona:
- Sign in to your account.
- Expand the for that User Persona.
- Expand the OP-1 (Opportunity view) for that User Persona.
- Expand the view.
-
Click the (Delete button) of the User Persona.
You will see a popup dialog box with title 'Delete User Persona':
Delete User PersonaTitleAre you sure you want to delete this User Persona?WarningThis opportunity will be permanently deleted - Finally, click Delete button.
Note: The User Persona will be deleted immediately.
Was this page helpful?