Product Opportunity

  • Convert Feedback into Opportunities
  • Define potentially big Opportunities you'd like to test

What is a Product Opportunity?

A Product Opportunity is a big costly problem your marketing (existing/potential customers) have, that if you release a great solution, will give you an edge over the competitors.

In this platform it covers everything from all times of Feedback to ideas you have.

Opportunities are structured as follows:

  • Desired Outcome
    • Product Opportunity
      • Customer Persona
        • Customer Journey
        • Research Studies
        • Product Concepts
      • Other Personas ...
    • Other Opportunities ...
  • Other Outcomes ...

How would I Prioritise an Opportunity?

To Prioritise an Opportunity, you'd use these steps:

  1. Define a Desired Outcome.
  2. Define an Opportunity or Collect Feedback from Customers.
  3. There are 2 Options:
    • Define at least 1 Persona (and other assumptions) then conduct Research Studies (with potential/existing customers) to identify if this Opportunity is worth pursuing (ultimately leading to a new product/feature/improvement).
    • If the Opportunity/Feedback has already been identified as worth pursuing, then skip to prioritising
  4. From the validated assumption and research findings, create several product concepts, to test usability with customers and the amount of effort required to release a finished product/feature.
  5. Define custom Priority Factors, set factor scores on each Opportunity (then watch it reorder itself, ready to be added to your Roadmap).

Feedback Prioritising with Custom Factors

Define a Product Opportunity

To define a Product Opportunity:

  1. Sign in to your account.
  2. Expand the Desired Outcome you want to add the Opportunity to.
  3. Enter some feedback/problem-statement in the Add Opportunity + Enter field and press the Enter key
Feedback Defined in Desired Outcome

Update a Product Opportunity

To update a Product Opportunity:

  1. Sign in to your account
  2. Expand the Desired Outcome for that Opportunity.
  3. Click the
    (Edit button) of the Opportunity.
    You will see a popup dialog box with title 'Edit Product Opportunity':

    Edit Product Opportunity
    Title
    Struggling to correctly prioritise 'What to Build next?'
    Status
    Validating
    Public Status
    In Review
    Public Status Update
    Sent to product team for review
    Update
    Cancel
  4. Apply your Changes.
  5. Finally, click Update button.
    Note: The Opportunity will be updated immediately.

Delete a Product Opportunity

To delete a Product Opportunity:

  1. Sign in to your account.
  2. Expand the Desired Outcome for that Opportunity.
  3. Click the
    (Delete button) of the Opportunity.
    You will see a popup dialog box with title 'Delete Product Opportunity':

    Delete Product Opportunity
    Title
    Are you sure you want to delete this opportunity?
    Warning
    This opportunity will be permanently deleted
    Delete
    Cancel
  4. Finally, click Delete button.
    Note: The Opportunity will be deleted immediately.

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