Product Opportunity
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Convert Feedback into Opportunities
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Define potentially big Opportunities you'd like to test
What is a Product Opportunity?
A Product Opportunity is a big costly problem your marketing (existing/potential customers) have, that if you release a great solution, will give you an edge over the competitors.
In this platform it covers everything from all times of Feedback to ideas you have.
Opportunities are structured as follows:
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Desired Outcome
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Product Opportunity
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User Persona
- Customer Journey
- Research Studies
- Product Concepts
- Other Personas ...
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User Persona
- Other Opportunities ...
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Product Opportunity
- Other Outcomes ...
How would I Prioritise an Opportunity?
To Prioritise an Opportunity, you'd use these steps:
- Define a Desired Outcome.
- Define an Opportunity or Collect Feedback from Customers.
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There are 2 Options:
- Define at least 1 Persona (and other assumptions) then conduct Research Studies (with potential/existing customers) to identify if this Opportunity is worth pursuing (ultimately leading to a new product/feature/improvement).
- If the Opportunity/Feedback has already been identified as worth pursuing, then skip to prioritising
- From the validated assumption and research findings, create several product concepts, to test usability with customers and the amount of effort required to release a finished product/feature.
- Define custom Priority Factors, set factor scores on each Opportunity (then watch it reorder itself, ready to be added to your Roadmap).
Define a Product Opportunity
To define a Product Opportunity:
- Sign in to your account.
- Expand the you want to add the Opportunity to.
- Enter some feedback/problem-statement in the Add Opportunity + Enter field and press the Enter key

Update a Product Opportunity
To update a Product Opportunity:
- Sign in to your account
- Expand the for that Opportunity.
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Click the (Edit button) of the Opportunity.
You will see a popup dialog box with title 'Edit Product Opportunity':
Edit Product OpportunityTitleStruggling to correctly prioritise 'What to Build next?'StatusValidatingPublic StatusIn ReviewPublic Status UpdateSent to product team for review - Apply your Changes.
- Finally, click Update button.
Note: The Opportunity will be updated immediately.
Delete a Product Opportunity
To delete a Product Opportunity:
- Sign in to your account.
- Expand the for that Opportunity.
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Click the (Delete button) of the Opportunity.
You will see a popup dialog box with title 'Delete Product Opportunity':
Delete Product OpportunityTitleAre you sure you want to delete this opportunity?WarningThis opportunity will be permanently deleted - Finally, click Delete button.
Note: The Opportunity will be deleted immediately.
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