Desired Outcome

A Desired Outcome is a measurable performance indicator, that allows you to focus on only the related opportunities, as your time is limited.

Outcomes are structured as follows:

• Desired Outcome
  
  • Product Opportunity
    
    • User Persona
      
      • Customer Journey
      • Research Studies
      • Product Concepts
    • Other Personas ...
  • Other Opportunities ...
• Other Outcomes ...

To use a Desired Outcome, you'd use these steps:

1. Define a Desired Outcome.
2. There are 3 Options:
   
   • Use as a repository for storing Customer Feedback (provided via the feedback widget)
   • Manually define problem statements as Opportunities
   • Separate opportunities for each team, as they mostly likely have different objectives
3. Add weightings to reorder the outcomes.
4. Grey outcomes once fulfilled.

To define a Desired Outcome:

1. Sign in to your account.
2. Click the
   (Add button) near the top of the page.
   You will see a popup dialog box with title 'Add Desired Outcome':
   
   
   Add Desired Outcome

   Title

   Enter a Desired Outcome...

   Add

   Cancel
3. Enter the measurable Outcome you want to achieve.
4. Finally, click Add button.
   Note: The Outcome will be appear immediately.

To update a Desired Outcome:

1. Sign in to your account
2. Click the
   (Edit button) of the Desired Outcome.
   You will see a popup dialog box with title 'Edit Desired Outcome':
   
   
   Edit Desired Outcome

   Title

   Lower Churn to below 10%

   Weight

   1

   Color

   Update

   Cancel
3. Apply your Changes.
4. Finally, click Update button.
   Note: The Desired Outcome will be updated immediately.

To delete a Desired Outcome:

1. Sign in to your account.
2. Click the
   (Delete button) of the Desired Outcome.
   You will see a popup dialog box with title 'Delete Desired Outcome':
   
   
   Delete Desired Outcome

   Title

   Are you sure you want to delete this Desired Outcome?

   Warning

   This opportunity will be permanently deleted

   Delete

   Cancel
3. Finally, click Delete button.
   Note: The Desired Outcome will be deleted immediately.